Be clear. Be beautiful. Succeed.

ElytraDesign It's about a beautiful name. It's about looking closely. It's about having clear purpose. It's about succeeding. The elytra (plural) are the outer wings of a beetle. Their purpose? They are adapted for protection. The remaining underwings are for flight. Look closely, and you will see their beauty. Perhaps even have your breath taken away. Be clear. Be beautiful. Succeed. Like a beetle.
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A vision without a plan

I was speaking with a colleague recently about the phenomena of big visions, and how if those big visions are not surrounded and supported by healthy, rigorous, and ongoing organizational structures, that vision will have a tough time getting off the ground. Or, if that vision is already off the ground, it will have a hard time staying afloat. At the end of our call, my friend shared one of…
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