services about our

Elytra Design offers a full range of services, including customized web design and development, web consulting, content strategy, logo design, social media marketing, friendship, and more.

Elytra Design Approach

Web Design & Development

We’ve been crafting beautiful, impactful, and professional websites since 1998. Our sites are customized to promote your story, brand and business goals.  We provide content management (CMS) training as well as ongoing support. We work with you to find the best hosting or we manage hosting for you.  Our sites are poised to grow with your business. 

We build our websites with WordPress or Drupal open source platforms.

Well, there are lots of web shops out there (many excellent ones) so what is the secret to ElytraDesign’s sauce? Read on to discover…

Discovery & Story

First, we start with discovery work, to pull out your story.

Behind every website lives a story. So, we start our process of web design with a discovery process that reaches for that story. 

We all have a story, yet stories can lose their freshness over time. Not good. So, we start with a few probing questions, and we are very good at listening closely to what emerges. We listen for the freshness. Ha! Discovery work is about that. Simple questions, listening closely for that new or refreshed story come to life.

We all have a story. What is yours

Strategy & User Experience

Following discovery sessions, we focus on strategy and user experience. Website strategy is a plan of action for your new or re-designed website, directing the content, layout and graphic elements in such a way that your website conforms to your business goals and objectives. User Experience  (UX) focuses on understanding your audience and the way your visitors engage, interact and experience your website. 

Do you need a new or refreshed web strategy?

Design & Layout

Next we take all the discovery and strategy work and transform it into a website behind the scenes. This is where our craft kicks in. This is where the love of science and art meet, where form and function unite. Where your content takes on a hierarchical structure, and your color palette, images, and typography become elements of your brand. 

This is where the magic happens. 

Graphic Design, Logos & Branding

Elytra Design also offers graphic design services for logo design, business cards, and letterhead.

We will work with you to determine your color palette, imagery and typography that is optimal for your brand.  

Education & Training

Education and training are integral to our process. As lifelong learners ourselves, we value learning and educating. We always push our own boundaries and better our practices with each new project. Likewise, many of our clients are eager to learn the tools to manage their own web content. Others choose to use us to be the webmaster (but that is another story).

Once the website is close to launch, we offer training sessions to individuals or teams who are eager to manage their own content.

Social Media Marketing

Once your website launches, you may want or need a social media team to help you get the word out about your business or organization. You may want to amplify the possibility of drawing your target audience to your beautiful new website and to learn about your offerings and services. 

Social media marketing is all about that. It’s the extra effort to find, reach, and engage with, your people. 

Web Partnership

From start to finish, we take our work and relationships seriously. Inherent in the web design process we become your web partner, your friend. Once the website is launched, we can stay partners for as long as you like to troubleshoot issues as they may arise or to explore evolving directions for your website. 

Do you need a web partner?

As a one stop shop, we will shepherd your journey from vision to launch, helping you to navigate the ever-changing digital landscape of the web.

Elytra Design element, form and function in perfect design unity

Additional Capabilities

Web Basics

  • Customized design
  • Responsive web design (rwd)
  • Mobile first
  • WordPress
  • Drupal
  • CMS training
  • Domain name registration
  • Website hosting

Print Graphics

  • Logo design
  • Business cards
  • Letterhead

Social Media

  • Facebook
  • Twitter
  • Instagram
  • Blogging
  • Youtube
  • LinkedIn

Measuring Success

  • Google analytics and other metric tools providing valuable insights into your website’s activity

3rd Party Apps:

  • Eventbrite: a great third party tool for event registration
  • Wufoo: also a great third party tool for creating beautiful forms
  • Constant contact: a reliable tool for getting your eblasts and newsletters out to your market
  • Mailchimp: also a great tool for eblast and newsletter marketing

"Services from Elytra were outstanding from the initial proposal, all the way through to the launch and beyond. It's obvious that Andrea really cares about the success of the client, as she is there every step of the way to guide and help out."

Climate Change Initiative
University of Massachusetts, Lowell